For those of you haven’t heard… Pantone has chosen TANGERINE TANGO as the new “color of the year” for 2012.
Pantone calls this color  
an electric orange red. It is warm, energizing and vibrant.”

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy”

As seen around town, on the web and in blog land:

Even Marimekko is taking part:
Pairs well with purple!
To give you some perspective, here are the last four years of Pantone’s “Color of the Year”:
You can see these images, and more, on my Pinterest Board : “Tangerine Tango”.
I love Pinterest! I’m going over there now to add some new images…..